Wealth Without Bay Street 180: Clarifying The Marketing Language Of Infinite Banking
Everyone should be aware, especially our clients, what the Infinite Banking Concept is. 😮 Many practitioners sensationalize the message. The idea isn't about ‘beating' the bank, it's about becoming the banker.
What you're doing is stepping into one of the four roles outlined in Nelson Nash's enlightening book, “Becoming Your Own Banker: Unlock the Infinite Banking Concept.” His concept doesn't pitch any false pretenses about purchasing infinite banking policies – they simply aren't real.
So, let's clarify this misconception for all our valued peers. Collectively, we can strive to improve and do better. There's no need for exaggeration – clients are drawn to practitioners who are honest and transparent. Let's trust them to make their own decisions.
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Correct Classification- Clarifying The Marketing Language of Infinite Banking:
IN THIS EPISODE, YOU WILL LEARN:
[00:06] Introduction
[04:22] Learn directly from the founder himself: always read and watch Nelson Nash’s courses
[09:36] Clever yet misleading marketing
[13:45] Use the correct words: ‘Be your own banker’ not ‘Be the bank!’
[18:56] Grasping the distinction between the product and the process
[21:36] Understanding marketplace conduct that we support and which we will never support
[25:39] Few advisors understand that cash value isn't actually money
[28:49] Death benefit and cash value
[32:34] Take sensationalizing out of the equation
QUOTES:
- Sensationalizing is unnecessary – people are drawn to work with IBC practitioners who tell the truth.
- The more you see Infinite Banking Concepts, the more you'll see you didn't see.
- Every time you increase the death benefit, you create guaranteed, future-increasing outcomes of cash value.
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Learn how Canadians are Implementing Infinite Banking for Free Here:
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Watch our Tribute To The Man Who Created Infinite Banking R. Nelson Nash here:
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📚 IBC RECOMMENDED BOOKS
https://shop.ascendantfinancial.ca/?LeadSourceId=427
📽️ WATCH THE DOCUMENTARY
Documentary Film This is Nelson Nash: https://www.ascendantfinancial.ca/nelson-nash-film/
💸 Financial Advisor? Learn about the Infinite Banking Concept here: Nelson Nash Institute Practitioner Program: https://infinitebanking.org/practitioners-program/ref/6/
EVA – Economic Value Add The Real Key To Creating Wealth Article: https://infinitebanking.org/the-real-key-to-creating-wealth/ref/6/
#WWBS #RichardCanfield #JaysonLowe #InfiniteBanking